Duration Roofing
Website, SEO & Ad Project
Project Overview
Duration Roofing is known for delivering durable, high-performance roofing solutions to residential and commercial clients. They partnered with Welcome Home Social to strengthen their online presence, target more qualified leads, and increase visibility in competitive roofing markets.
Search Engine Optimization
Project Highlights
Noticeable growth in organic traffic within the first 4–6 months
Higher search ranking for critical roofing keywords
Improved on-site engagement and lower bounce rates
Stronger brand presence in regional markets
Challenge
Intense competition in the roofing sector with many contractors vying for top positions
Need to optimize for local and service-specific search terms
Existing website performance or technical SEO issues limiting growth
Solution
Conducted keyword research tailored to roofing services and local regions
Optimized on-page content for user intent and relevance
Addressed technical improvements (site speed, mobile responsiveness, structured data)
Monitored analytics and adjusted tactics over time to capture additional growth
The Results
Significant increase in organic leads and site visits
Better rankings for roofing and related service terms
Strengthened online brand reputation in the roofing industry
More qualified inquiries and conversions