McTarga Pools
Website & SEO Project
Project Overview
McTarga Pools (poolleakaustin.com) provides swimming pool leak detection, pressure testing, repair, remodeling, resurfacing, and tile/decking services to homeowners across Austin and the surrounding area. They collaborated with Welcome Home Social to strengthen their online visibility, attract quality leads, and become a recognized name in pool leak detection and repair.
Search Engine Optimization
Project Highlights
- Surge in organic traffic and service inquiries
- Improved visibility for high-intent local keywords like “pool leak detection Austin” and “pool repair Austin”
- Higher engagement and call conversions from Google searches
- Enhanced brand credibility among homeowners and prospective home buyers
Challenge
- Competing against long-established local pool service companies
- Standing out in a niche, high-intent category (leak detection) alongside broader pool remodeling and resurfacing services
- Building trust with homeowners making a time-sensitive, high-cost decision
Solution
- Comprehensive keyword strategy targeting leak detection, pressure testing, repair, remodeling, and resurfacing searches
- On-page SEO improvements and structured service page content for each core offering (leak detection, tile work, coping/stone work, decking, acid/pressure washing)
- Google Business Profile optimization and citation building
- Enhanced website performance for mobile and local users searching in-the-moment for pool issues
The Results
- Increased qualified leads and calls from organic search
- Stronger local authority and keyword dominance in the pool leak detection niche
- Consistent traffic growth and improved conversion rate