Propane Plus
Website & SEO Project
Project Overview
Propane Plus LLC is a family-owned propane company serving residential and commercial customers throughout Central Texas, offering tank installation, delivery, maintenance, generator setup, and 24/7 emergency service. They collaborated with Welcome Home Social to strengthen their online visibility, attract quality leads, and become a recognized name in propane service across a wide, multi-city service area.
Search Engine Optimization
Project Highlights
- Surge in organic traffic and service requests
- Improved visibility for local propane service keywords across 30+ Central Texas cities
- Higher engagement and call conversions from Google searches
- Enhanced brand credibility among both residential and commercial customers
Challenge
- Competing against larger, regional propane providers with established market share
- Balancing residential and commercial service keyword optimization
- Building visibility across a large, sprawling service footprint spanning dozens of Central Texas towns
- Communicating trust and urgency for a service tied to home safety
Solution
- Comprehensive keyword strategy targeting propane delivery, installation, and safety-related searches
- Location-specific service pages built out for key cities (Austin, Cedar Park, Leander, Georgetown, Round Rock, Burnet, Bertram)
- On-page SEO and structured service page content for residential vs. commercial offerings
- Google Business Profile optimization and citation building
- Enhanced website performance for mobile and local “near me” searches, including 24/7 emergency service messaging
The Results
- Increased qualified leads and calls from organic search
- Stronger local authority and keyword dominance across a broad multi-city service area
- Consistent traffic growth and improved conversion rate
- Improved trust signals through affiliations (Texas Propane Gas Association, Railroad Commission of Texas, local chambers of commerce) surfaced across the site