Core Wellness
Website & Ad Project
Project Overview
Core Wellness is a full-service wellness and medical spa offering facials, IV vitamin infusions, massage therapy, skin rejuvenation, and complementary childcare — all under one roof in Lubbock, TX. They partnered with our team to increase online visibility, attract high-quality new clients, and position themselves as a standout local wellness destination.
Search Engine Optimization
Project Highlights
Rapid increase in organic traffic and online booking inquiries
Improved local search visibility across wellness- and skin-care–related keywords
Enhanced engagement on service pages and boost in mobile visits
Strengthened local brand reputation in the Lubbock area
Challenge
Operating in a competitive wellness/medical spa market with many local options
Need to deliver optimized content across a broad range of services (massage, IV therapy, skin treatments)
Ensuring the brand communicated both professionalism and the convenience of their unique features (e.g., complimentary childcare)
Solution
Conducted comprehensive keyword research targeting Lubbock-specific queries and each service category
Optimized service pages with high-quality content, user-friendly layout, and mobile performance
Implemented local SEO enhancements: Google My Business optimization, location-specific content, and citation building
Monitored and refined strategy using analytics, focusing on booking conversions and phone calls
The Results
Noticeable increase in qualified client leads and online bookings
Strong local search presence: top results for “wellness center Lubbock”, “IV vitamin infusions Lubbock” and similar terms
More website visitors interacting with multiple service pages and higher engagement
Elevated brand trust and differentiation in the local wellness market
Visit Website → corewellnesslbk.com